Refining Your Craft Part II

We're Watching You

On October 18, I posted this entry to my blog. I wrote about the importance of constantly working to refine your area(s) of expertise. There’s almost always a pay off. Case study: I had a meeting today with decision makers working for a worldwide entertainment company. I showed them my single-source multiple exposure lighting and composting techniques. Check out these short informational videos here.

During the interview/presentation, I used prints, videos and answered their questions about how I would approach a given scenario. They were impressed and delighted as we discussed the ways in which I can work my magic for them. They were candid about how high up the totem pole photography has been for them (historically low), the places they’d like to send me and how they would use my images for their consumer marketing needs.

The quality of my compositing skills so impressed them that they asked what could be done with frame pulls from HD video. I said it’s doable but a test would be required to work out the necessary steps to get a handle on the time involved, the hard dollar costs and of course my fee(s).

The mutual respect and interest was such a breath of fresh air, I was buzzing all day about the potential of their projects. I’ve worked with this company in the past (and that is a big advantage for both sides) so there was built in acceptance. But I was not complacent, I took nothing for granted, I listened to their needs, concerns and past experiences. It was a great back and forth exchange and I could see their minds buzzing with possibilities.

Lastly, I met with one of the producers separately for several minutes after the meeting formally broke up. Another sign of their interest and respect. It all boils down to putting one foot in front of the other and keep on moving forward.

Good luck and good effort for and from all of us!

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    Michael E. Stern
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