Tag Archives: commercial

The Time-Lapse Challenge

The looming and constant challenge in my niche market is how to explain to potential clients why I do what I do. It’s not the photography but the thinking and feeling that goes into each film I deliver that is the ultimate challenge to get across the great divide. I’ve found this approach helpful to many of clients:

photograph of a gravel pit made to look like a jigsaw puzzle

It’s Like A Jigsaw Puzzle

The main camera provides provides context. I refer to this as the master shot. It is the border, the outside piece that forms and defines the boundaries of your story. The rover days, (the ground-based time-lapse footage gathered with moving cameras) video footage and drone work are individual pieces that I fit together in order to make your story flow. These pieces can be fitted in a variety of ways: the order in which they appear, the amount, (in seconds) each section of footage runs, the speed at which a clip plays back, how the head and tail (beginning and end) of each clip is connected to the piece that came before and the piece that immediately follows.

photograph of Michael e. Stern, time-lapse photographer scouting a location

On location scouting for the best master camera spot and our agreed upon choice.

And the beauty is, this process isn’t fixed. One can always revisit the master movie file and move things around, change a jump cut to a dissolve, ramp up or slow down a clip, raise or lower a the audio level of a sound effect or music track. This is your prerogative as the client when viewing rough cuts, to ask that the puzzle be fitted together differently. Although the work is so thoroughly finessed by the time you see the film that little if any changes are necessary. But you have the option. That is my guarantee as the puzzle master, that it fits together as you desire.

After Effects CC 2015 interface

This interface screenshot is from After Effects. This is typical of my films, many little pieces adding up to a cohesive whole.

Time Lapse Logistics

If you want your organizations’ story told using time lapse as the format, for social media to engage, entertain and inform your followers, please read the following and consider the elements necessary for a successful outcome.

Putting cost aside for the moment…

Gear Up!

First off, time lapse photography at its’ core is documentary in nature. Time lapse photography is usually a straight forward process: one or more cameras diligently record a scene, event, process or phenomenon. It can be as straightforward as a single stationary camera set out for several hours, or it be exponentially more complex when cameras are placed in remote locations for weeks, months or years. Recording a variety of ambient sounds for use in the editing process is also a consideration. (Sometimes easier than trying to source it online after principal photography has been completed.)

time lapse camera mounts.

Camera rigs atop a forty foot light pole: a GoPro Hero 2 with a Bogen Magic Arm and a Canon T3i inside my custom made weatherproof housing. The shield below the housing was for blocking the night lights as both cameras were on a 24-hour schedule, recording an image every two minutes.

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It’s The Little Things…