I was on the phone yesterday with the vice-president of photography operations for a very large company in New York. (I trust you can appreciate I keep their identity secret) They are on the verge of beginning a high-profile project in LA and I’m determined to be the contractor for their photography needs. The VP called me so we could get to know each other a bit. How did I manage to get this very busy person to call me?
I read the LA Times every morning when I’m in town. There is usually no shortage of stories about new business dealings happening LOCALLY. I emphasize locally because there is a lot of business to be had locally if one knows where to look. This particular story appeared in the LA Times in mid-summer. I could tell by the story that it would be a few months before anything got rolling. So I planned what I would say when I eventually (and hopefully) connected with the right person. As part of my research to locate this point person, I had to first locate the company contact info. Easy and difficult: for this company, it’s easy to reach the people who sell tickets, provide customer service, provide guest relations, etc. But nowhere on the company website were the relevant phone numbers listed. A Google search didn’t help either. But my opportunity radar kept beeping and I wasn’t going to ignore a good lead. Damn the torpedoes, full speed ahead!
I began by calling the lost and found office. (I was lost wasn’t I?) The person tried to be helpful and perused the company directory for me but after a few minutes of going nowhere fast I suggested the HR department as the place to go. But I was sent to another department by mistake. I assumed (wrong!) that I was indeed in HR and proceeded (after introducing myself) with my spiel. After a minute the person who answered laughed and said I was in the wrong department but sent me to HR as a courtesy.
I introduced myself again, (third time’s a charm) stated my purpose and then went on with my pitch. After a few minutes it was clear that this person had no idea what I was talking about (neither did the others I might add) but kindly suggested that perhaps the VP of photography might be the right person. I was sent directly to this persons’ voicemail, left a message and within ten minutes received a call back. And it was the correct person to speak with. Bullseye! Right where I wanted to be.
We spoke for a few minutes (this was just an intro chat) but covered important ground. I made sure to ask questions about this person and how they came into the position of VP. It’s not all about me and my needs. It’s about their work, their needs and how I may be able to help them. This is my radar equation: tuning into the correct opportunities for the work I want to produce. I invest time into knowing what type of work I prefer to do and I sniff out those opportunities that fulfill the mission. Simple. Easy. Takes patience and a willingness to hang in there when all inquiries seem like dead ends. It’s a process.
I’ve been doing this sort of business development for years and have had my successes for sure. And this seems like one of them. I’ve also experienced failures but that is the game isn’t it? Win some. Lose some. Spend time with your family.
Good luck tuning your opportunity radar.
Michael
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