It’s Elementary My Dear Client

For the most part when I get called to produce a construction time lapse film, the request falls into one of two categories: a) …“we’re starting tomorrow, (or in the next few days) can you set up a camera?” or b) …”we’ve already begun our project and would like you to come out ASAP.”

This presents a challenge because as a story teller I’m concerned about the beginning of each and every film I produce. At what point does your story begin? As a client you have to ask yourself how will our story begin?


Every film, book, play, song or performance’s beginning is used to set up the audience for the rest of the story. A good beginning gets you to the emotional spot where the rest of the story can be consumed easily while informing and entertaining.

It’s not just a construction project, it’s your carefully choreographed story waiting to be told by someone like me, a dedicated and enthusiastic professional with a deep fondness for all things construction.

Call Me As Early As Possible

When you contact me with short, (or no) notice my ability to access your projects timeline is compromised. I’ll get your audience interested in what you have to present to them because that’s what I do. But the more time I have up front, the better and possibly more clever the intro. And that’s key to getting the attention of your audience.

End Result

For example, I was asked to produce this film after the demolition and new foundation work was completed. Not ideal for me and I struggled throughout the shoot to come up with an opening fitting to the subject. I succeeded because again, that’s what I do but I would have preferred to begin the project with a time-lapse sequence of the existing buildings demise…oh well a fella can dream can’t he?


Thanks for reading.


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    Michael E. Stern
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