Contracts Tell A Story
My final 2009 entry is about how I think about and use contracts. I was a member of APA (Advertising Photographers of America) for many years and the contract format…
Positioning. What Do You Own?
Positioning. This powerful marketing concept was first brought to my attention when I read the book by the same name; Positioning. In it I learned about this powerful concept of…
Parlaying Sales Through Good Karma
So today's entry is about leverage, more specifically how to parlay one job into the next. For this discussion I will review one of my latest projects, a group portrait…
One Self-Employed Success Measurement
These days, one of the tasks I relish is when former students who are now in the workforce (as self-employed individuals), reach out to me for advice. They are finally…
Group Portraits and all that Schtick
So yesterday I photographed the 600+ people who work for Disney Animation Studios in Burbank. As some of you know, I was one of the main outside photographers doing business…
Time & Flexibility & Patience
In the past when a client issue, vendor problem or business opportunity made its way onto my radar, I wanted to resolve the issue, problem or opportunity immediately if not…