New technologies that compress time and space in how we communicate or conduct business changes us profoundly, especially in business. This is the main posit from the book Giants Of Enterprise. The author takes you on a fascinating journey into the lives of seven men who created (George Eastman, Charles Revson, Henry Ford) or built up (Andrew Carnegie, Thomas Watson Sr.) entire businesses. Even though these men ran corporations and had many personal and social flaws, the way they approached business was singular: they harnessed what no others saw, used their wits for and against others and embraced new technologies. Combine that with an unwavering view of themselves becoming successful and you have the important ingredients for mega successes that ran for decades. This is a great read if you have any inclination towards working for yourself. My kind of book.
These men were experts at what they did and the majority of them didn’t mind telling you so, publicly and privately. Many times over. Which brings me to my point. Your personal publicity machine is here and has been for quite some time. I’m using mine right now. Think of it like this: you are the farmer who plants seeds wherever you have a presence on the web. You develop an idea or business goal, find a place to plant it online, nurture this idea with frequent attention (watering) and over time you’ll grow and nurture inbound links (fertilizer) which ups your SEO ranking (new crops) until you have grown your version of a self-sustaining green friendly top of the line farm where you are the expert and people can’t get enough of what you know and represent. Become the go to person, display your expertise and bring in the cash crops you’ve earned!
To start, set up online profiles at places like LinkedIn, Biznik, Jigsaw and Behance. Start blogging. You already text so think of blogging as extraordinary texting. Become expert at something and tell the world. You have nothing to lose and everything to gain. And if you don’t do it, you’ll probably never get where you want to go or be who you wish to be. Or live how you want to live. It takes work and constant effort, so what are you waiting for? Tell us what you know. We dare ya!
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