Last evening I presented my first ever webinar. This moment (and opportunity) was a long time coming. But I knew it was coming. I planned it that way. I created this opportunity for myself through mindful thought, careful effort, professional persistence and indefatigable follow through. The comments from last night’s program can be found along the right side of this page. You bet I will turn this into more opportunities, more press and more income. This is part of the responsibility I bear as an SECP. (self-employed creative professional) SECP‘s are compelled to push out their bubbles of influence: marketing, sales, publicity, customer service, areas of expertise and the like.
The question is how does an opportunity get created? I will explain how I created this opportunity but keep in mind this is just one way to achieve what you want, there are almost as any others as there are successful SECP’s. Amazing really.
I went to a meeting of the PIASC in early 2008. As a photographer I knew that going to a program for professionals outside of my profession (in this case, printers) I would meet people who may need to buy what I offer. (photography, consulting, teaching) I positioned myself in the room so that my back was turned to on one. I listened to people questions and comments. I also offered up pertinent commentary. (I always do, big surprise there, eh?) One of the attendees comment made my ears perk up. During a break I went to speak with him. Turned out he was an instructor at FIDM and he informed me that FIDM needed additional photography teachers. Guess where I began teaching soon after?
I also joined the PIASC to get access to their members only educational programs. One of these programs was presented by onlineinstruct.com. This business is owned by Kelly McCathran who also happens to run the group which put on last nights presentation. Guess where I hang my teaching hat these days?
I knew I wanted to teach online. The task was to find a good online business. I went through a number of them before I found Kelly’s business: I wrote letters, sent emails, made phone calls. Kelly’s was the best fit for me.
Creating your own opportunities is a powerful and effective way to grow ones connections and business.
Try it. Practice it. Refine it. Above all else, do it. Today.