Keywording, meta tags and SEO work. I received an email last week. It was a request for a quote to produce several time-lapse videos. A four month (possibly longer) time-lapse project. Video inserts also requested. I was stoked. After setting up a meet and greet, I prepared my talking points and began research into weatherproof housings. We’re in the budgeting process. I’ll let you know how it goes.
I was told an online search was performed for professional time-lapse and that my name was the only name that showed as a professional photographer of time-lapse and it was at the top of the results page! Spot number one. It’s good to be the king. All the other results were for time-lapse gear and youtube time-lapse movies. I know this to be accurate because I checked out the results using the same keywords they told me they input. Very cool indeed. Take that traditional marketing. Zap! Pow! Not to say traditional marketing is useless, it isn’t. Being diligent however with my keywording, meta tags and SEO, definitely gave me a clear advantage in this unusual situation.
The takeaway here is to really think about your keywords, meta tags, SEO strategies, the text on your website (especially the landing page) and not using flash to run your information. Takes time to learn, apply, measure and refine. The effort is worth it. And if your competition is doing so and your not…guess who gets more opportunities?