The butter and eggs portion of my business is the corporate headshot. To date I’ve done over a thousand. Location. Studio. I’ll go anywhere clients request. Period. It’s called service. With a smile. And a decent price tag. For both parties. I want to share with you one of my trade secrets: the interview rap. The interview rap works well when I’m doing one or two people per assignment. When I’m doing five plus a day, my rap is done on-the-fly. The energy level I must bring during the bigger sessions contributes to its’ success. When it’s only one or two people per assignment it’s a bit different.
Here’s what I do: I call the subjects and spend time getting to know them. And they me. I offer congratulations on their new hire or promotion (or whatever the reason is for them needing a headshot). I ask if they’ve been photographed professionally, how they felt, how the photographs turned out (in their opinion only), would they like to do something different this time? The way they answer drives my rap…funny…informational…topical…personal, etc. If there is an ease to their answers, no detectable strain in their voice I come back to them with a jokes, recent movies I’ve seen or food I’ve eaten mixed in with my answers. The tone and length of their responses inform me as to what type of personality I’m beginning to engage. And vice-versa. In my world both sides of the photographic session have to be authentic as much as possible. I’ve been doing this too long to play games, I’m determined to do a successful and professional job that fills my clients needs every time I pull the trigger.
In essence I want my subjects to know me and I them. I strive to create a relaxed, engaging and informational photographic experience and it begins with the interview rap and moves forward clothing ideas, haircut (at least a week in advance), booking date, length of session, what we will accomplish and a delivery date.
So may I ask…what’s your rap?
Thanks for reading.