As many readers know, I find value in spending time managing my presence and forum contributions on LinkedIn. The positive feedback I receive tells me that people appreciate my input. And the strategy is working. What strategy is that Mr. Stern? The strategy of building up credibility, contacts and opportunities for my photography, education, public speaking and training businesses. I’m a member of several groups, some in the photography industry and some not.
It’s amusing and annoying that so many folks start off a topic bitching about the lousy state of business today, either their own or their industries. Business is always bad and always good…for somebody. That’s the way it is now and has been since I hung out my first shingle some three decades ago. Who said it would be great? Or even good? No promises is what I remember being told. Talent was no guarantee. Business savvy was no guarantee. Doing all the right things was no guarantee. Hard work was no guarantee. Persistence was going to be really helpful however. Blend all five together and eventually success will show up. But will it stay? Again no guarantees.
My own story is that I was so caught up in becoming a successful commercial photographer that I didn’t plan or even think about managing success once it arrived. After three straight GREAT (’94-’96) years I began sliding towards lower sales, lower prices, lower profits and lower income. The slide backwards picked up speed until like the ending of Thelma and Louise, I went right off a cliff. I was overwhelmed by the wreckage…..lost business, income and confidence in that I began to feel I didn’t know what I was doing and that I didn’t belong in business as an SECP. (self-employed creative professional) I then went back to my business plan hatched in 1989…multiple income streams. Mind you I had been in business for 10 years at that point in time. And had multiple income streams set up. I didn’t tend to my business and my business died.
Multiple income streams are the hedge against business fluctuations. However you label it, it’s the same; have more than one source of revenue. Period. The concept is simple. It’s the execution that makes us nuts. And that’s where I screwed up. I forgot to listen to my mentors and I forgot about the beauty of the multiple income stream model. Getting back to success was imperative.
If all you want is to just shoot..well unless you’re supremely talented, supremely lucky and supremely positioned, you’ll need to generate multiple income streams…or do something else related to the industry to keep your name in the game.
As the title of this post says… Kwit Ur Bitchin’ and do something about your situation….PLAN!!!!! Spend time to imagine your future and the industries future and where you see yourself in that future. Think about and develop contacts throughout the industry…manufacturers, educational institutions, book publishers, bloggers and the like. Get your name out there. Become the acknowledged expert, a force to be reckoned with and sought after. There are so many opportunities today to make a name for yourself there is NO EXCUSE not to be successful. Read up on trends, practice your craft, talk to other shooters, develop a new technique, a new vision, try something you haven’t done yet. I got into blogging while writing my first book. My co-host and I have been producing a podcast for over a year. I spend time learning about the art and science of SEO.
Get nervous. Jump into the abyss. Or get eaten alive by those who are doing what needs to be done. And mind you has always needed to be done. Why am I militant? Because I’ve failed before. Three times since I started in the industry.
Several times a week I shoot (whether I’m paid or not), go to events, make contacts to meet people and exchange ideas. This informs my work and my process. Blog, teach, keep up with clients, friends and other contacts. Mind your resources (investments, cash, etc.). And plan, plan, plan. E. H. E. Endless hours of effort.
It takes consistent and persistent effort. Often it seems like WTF, it ain’t working, I’m not working, what do I do? But the multiple income stream system works if you do. Complaining is not action. No one but your mother wants to hear it. And sometimes not even her.
Plan your work and work your plan. Have faith. Put out good karma and good vibes. Put forth your best effort and you will be rewarded. The trick is you don’t know when it will break for you. Success is not on your schedule, it’s on its’ own. You do have to prepare for it, expect it and embrace it when it arrives. In whatever form it takes.
If you do as I have suggested you will become successful. And stay successful. Unless you’re that dumb. Or lazy. But if you were, you wouldn’t be reading this blog in the first place, so your good (:())
Believe and you will be. I’ve lived this credo since my college days and it has gotten me through several dark stages of my career. Look around you, it hasn’t been smooth sailing for anyone: corporations, governments or individuals. We all have our turn in the barrel. Learn how to roll with the punches, how to be your own best friend. Learn how to keep yourself out of harm’s way.
Most of all stop feeling sorry for yourself and be the provider of your own success.
Good luck to you.