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Sensing Business Opportunities


One of the joys of self-employment is searching for new business. I dedicate part of each week to searching out opportunities that others miss. This is a good thing because the misses of others creates easier selling opportunities for me.

I subscribe to the LA Times. The business, sports, valley and calendar sections contain stories about persons, events and companies. Every edition. Somedays there are so many juicy opportunities, it’s like shooting fish in a barrel.

I’ll read a story, article or interview and inevitably some idea gets ignited: I’d like to photograph that. Or: I’d like to be the go to photographer/creative force for that company. Starting to get the idea? sometimes the opportunity just scream out at me and sometimes I have to let the story percolate for a few days. Usually something will strike me and I just go with my instincts. Which brings up the other side of this process: I have trained myself over the years to listen to that voice in my head as to whether or not something is worth pursuing. As I have really honed this over the years, I’m rarely wrong about moving forward. Sometimes I’d rather hand the actual shoot off to another photographer because it’s the smell of the hunt that really gets my blood coursing.

I’ve never counted the total number of deals I’ve negotiated over the years but I’ve just made contact with a major learning institution here in LA about producing time-lapse, virtual 360° panoramas and real-time videos for a major event happening over the summer. Read about it in the sports section, page two, a favorite haunting ground of mine.

I did an online search for a number, made a call talked to a person who redirected me to the decision-maker. This person liked my pitch and I sent some work samples and links. I received an email back indicating that my work is indeed what they’d like to have produced. I was then asked to keep in touch and as summer nears, we’ll meet to discuss further. Sweet!

That’s all I wanted for now, to see what the temperature of my idea is and their timeline for needs.

In these instances, the newspaper is like a marketing company to me in that they have pre-qualified the buyer.

Been doing it this way for years and I believe part of the success is that they don’t expect a pitch for business to come in this way. Sort of a backdoor entrance if you will.

In this day and age we have to be inventive in how we gather and qualify leads. Our careers depend on it.

Good luck!

Michael

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