As part of my daily duties as a professional photographer and self-employed businessperson, I evaluate multiple aspects of running my business: finances, investments creative mojo, technical understanding/practical application, sales, marketing, interpersonal skills, pricing, vendor relationships, likeability factors and more.
It never ends. I’m not complaining. Just explaining what I do to keep my oarsmen in the correct rhythm so I head in the direction of my business and career plans. No easy task. I’m distracted and bore easily. How do I do it then? For 30 years I’ve worked on these duties a little bit at a time, just a few at a time, slowly. I learn and absorb the process, knowledge and practical applications on my time frame: slow and steady wins the race. For example: as a professional photographer I feel it’s my responsibility to look critically at my work on a regular basis and ask myself what can I do better than I’m doing now? More thoughtful approach to my lighting angles? More awareness of my contrast ratios? More competent lens/aperture/shutter speed selection criteria? I want to keep pushing my quality until there isn’t a single location lighting situation I can’t handle. Lit or not I want to conquer all technical and creative situations. This is my goal. It’s beyond my grasp. I may never arrive at the level my sights are set on. But my constant evaluation process will move me in that direction. And I will always improve. You see, I’m competing with myself, not anyone else. This flys in the face of the conventional wisdom that states you compete against like-minded small businesses.
If photographers are different and offer different levels of quality, creativity and customer service, then how can I be in competition with anyone but me? I am aware of who’s in my market. Sure. I’m aware of what others charge and what issues others have regarding running their careers and lives profitably. This isn’t to say I don’t learn from the success and mistakes of others. I do. Frequently.
But I compete with my past. With my performance from yesterday. From last week. Last Month. Last Year. My competition is my past. This logic keeps me focused on the goals I’ve identified, sane and relatively stress-free.
I would love to hear your thoughts.
Thanks for reading.