Do you realize how many sites looking are looking for content only the wonderfulness of you can provide? I have been highly motivated during my career to get the word out about me and my photography talents: direct mail, phone calls, sales calls and presentations. That morphed into voicemail, email and websites. The current trend is to give away some of your “stuff” via webinars, blogs and teleseminars. These gestures give potential clients the proverbial lick from your ice cream cone. If they lick and like then they may bite. And this means new awareness for you and what you offer and possibly you’ll be able to turn that awareness into sales.
If hosting your own webinar series is too scary to contemplate there is also another way: sites that will interview you because you are the expert in your field or at the very least you are good at what you do and have something to offer others in the way of advice by relating your experiences, both good and bad. I took that approach with my book and since it’s release I’ve been doing interviews, public appearances and podcasts! Very cool stuff.
Jitzul is just one of the websites willing to interview you about being a creative professional. Take advantage of what Ryan and Alicia are offering, an online archive of the experiences of artists the world over. When the interview is over you can link to it, send others (potential clients) to listen and perhaps people looking to know more about you will see the link in their search engine results. If you’re selected, listen to some of the others already on the site and practice your diction, articulation and think about how thoughtful your answers and commentary can be.
Good luck!
Michael
ellen
27 Jan 2010Thanks, Stern. Great advice and good luck with the book!
rachel rausch johnson
29 Jan 2010That was a cool interview. I’ve tweeted it :-). And great advice for using this vehicle. I just might do it.
Michael Stern
29 Jan 2010R,
Thanks for the tweet and definitely go for it!